Information Frustration

June 28, 2007

My brain is ready to explode. Is there any simple, cookies on the bottom shelf kind of information about beginning the process of “So What Adventures” out there in the blogosphere?

I subscribe to a number of different blogs. All of them seem to offer very strong and helpful information, opinions and guidiance. But they only seem that way to me because my experience is so limited and I’m so naive that I don’t know that I could differentiate good from bad advice.

I started my learning process reading Avinash Kaushik’s book. It seemed the right thing to do, and as a result I’ve devoured as much of Occam’s Razor as I can get through. But so much of everything is over my head. I need (well really I’d rather) a central location to help me get my feed under me and learn to walk, but I can’t find anything of the sort so far.

Yes, I have stumbled across various posts and articles that have been good for my current situation, but I had to stumble across them. If this industry is growing as quickly as it seems to be, I think it would be a very good idea for someone to set a portal designed specifically for the WA debutants like me. I’d do it, but I don’t know anything yet.


In early spring/late winter I was approached by the leader for our web team (I work for Dave Ramsey) and Tony asked if I would consider joining the web team (I was currently on the eBiz team) as the web analyst for the full company. I accepted and the following few months were mere segue to now. I believe there are two primary reasons I was specifically asked. 1) My degree is mathematics and 2) Tony likes the way I think. I’m sure there were others, but my speculation is those 2.

In just over 2 weeks I will transition fully into my new role when we go live. The last 5 weeks have been occupied with training (we’re implementing Site Catalyst now), planning, and implementation (boy am I glad I’m not a part of that very tedious procedure).

The last week(ish) has been occupied with reading Web Analytics, an Hour a Day by Avinash Kaushik (of Occam’s Razor fame), Actionable Web Analytics, Using Data to Make Smart Business Decisions by Jason Burby & Shane Atchison, and diving into what the blogosphere has to offer wa-wise. (guided initially by Mr. Kaushik’s recommendations)

I have learned very quickly that I have much to learn very quickly. My head hurts today, and I suspect it will for some time. Any tips are welcome. I’m looking forward to the adventure.

I hope someday for waswa to be a source of information and not just a plea for help and guidance. But for a while I’m sure this will be a place to help me think and process and probably quite a bit of regurgitating what I’m learning.