WAW Nashville

July 18, 2007

The first Web Analytics Wednesday in Nashville (in a while at least) will be August 8 at Logan’s Roadhouse in Cool Spring (15 minutes south of Nashville on I-65) at 12:45pm. We’re going to locate ourselves in a back corner of the patio (past the bar area), ask the host for the Web folks, and hopefully I’ll have gotten a copy of the big red book to display by then.

Breaking from the WAW norm, this will be over lunch (which is why you won’t find this on the WAW event list – because Eric specifically asks “Please do not ask to schedule events for other days or times.” It will be at lunch this time (against regulations) because that was recommended to me by a couple of other individuals for our first time out of the gate (and Wednesday evenings in the Buckle of the Bible Belt are a tough sell). So we’ll try lunch and then hopefully move to the officially sanctioned time of 6-8pm.

Expected in attendance are Dave Ramsey (that’d be me and Brent) and one, maybe more from Magazines.com. Hopefully someone from Nissan will get wind, we’re going to try twisting arms at Gibson, and I hear that Genesco just implemented (or are in process) a major analytics vendor.

Any questions? Post a comment.

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In early spring/late winter I was approached by the leader for our web team (I work for Dave Ramsey) and Tony asked if I would consider joining the web team (I was currently on the eBiz team) as the web analyst for the full company. I accepted and the following few months were mere segue to now. I believe there are two primary reasons I was specifically asked. 1) My degree is mathematics and 2) Tony likes the way I think. I’m sure there were others, but my speculation is those 2.

In just over 2 weeks I will transition fully into my new role when we go live. The last 5 weeks have been occupied with training (we’re implementing Site Catalyst now), planning, and implementation (boy am I glad I’m not a part of that very tedious procedure).

The last week(ish) has been occupied with reading Web Analytics, an Hour a Day by Avinash Kaushik (of Occam’s Razor fame), Actionable Web Analytics, Using Data to Make Smart Business Decisions by Jason Burby & Shane Atchison, and diving into what the blogosphere has to offer wa-wise. (guided initially by Mr. Kaushik’s recommendations)

I have learned very quickly that I have much to learn very quickly. My head hurts today, and I suspect it will for some time. Any tips are welcome. I’m looking forward to the adventure.

I hope someday for waswa to be a source of information and not just a plea for help and guidance. But for a while I’m sure this will be a place to help me think and process and probably quite a bit of regurgitating what I’m learning.